Privacy Policy

This privacy policy applies to all personal data collected and used by us when you visit or use our website, place an order, visit our stores, contact us, or engage with us through social media or other means. ‘Personal data’ refers to any information through which we can identify you, as further described below.

 

WHO WE ARE

We are ICON. AMSTERDAM B.V. (“ICON”, “we”, “us”, or “our”), a fashion brand based in the Netherlands. ICON. AMSTERDAM B.V. is responsible for the processing of your personal data in accordance with the General Data Protection Regulation (GDPR).

Company details:
ICON. AMSTERDAM B.V.
Verrijn Stuartweg 1G
1112 AW Diemen
The Netherlands
Chamber of Commerce number: 74176102
VAT: NL859798069B01
Email: info@icon-amsterdam.com

 

 

PERSONAL DATA WE COLLECT

We may collect the following categories of personal data:

  • Contact details: Name, address, telephone number, email address
  • Account and technical data: Login details, IP address, browser type, device identifiers, geographic location, pages visited, session duration
  • Purchase information: Ordered products, order history, delivery address, payment method and status
  • Communication data: Messages sent to us via email, social media, or customer service
  • Marketing preferences: Your consent and preferences for receiving updates and promotions
  • Social media activity: Engagement with our content on social platforms
  • Cookies and tracking technologies: See our Cookie Policy for more information

 

 

PURPOSE AND LEGAL BASIS OF PROCESSING

Purpose Legal Basis
Fulfilling orders, processing payments, providing support Contract performance (Art. 6(1)(b) GDPR)
Sending marketing communications Consent (Art. 6(1)(a) GDPR)
Website analytics, improving services Legitimate interest (Art. 6(1)(f) GDPR)
Fraud prevention and security monitoring Legitimate interest (Art. 6(1)(f) GDPR)
Compliance with legal and tax obligations Legal obligation (Art. 6(1)(c) GDPR)

Legitimate interests include improving your customer experience, securing our services, and understanding website performance. We have carefully balanced these interests with your privacy rights.

 

 

MARKETING COMMUNICATIONS

You will receive marketing communications only if you have given your explicit consent. You can unsubscribe at any time by clicking the link in the email or by contacting us.

 

 

COOKIES

Our website uses cookies and similar technologies to provide functionality, analyze traffic, and personalise content. Non-essential cookies (e.g., analytics and advertising cookies) are used only after obtaining your consent via our cookie banner. You can manage your cookie preferences at any time via your browser settings or our Cookie Settings page. See our full Cookie Policy for details.

 

 

HOW WE SHARE YOUR DATA

We do not sell your personal data. We may share it with trusted third parties:

  • Service providers - hosting, analytics, email/SMS delivery, customer service)
  • Payment and logistics partners to process orders and deliver products)
  • Marketing and affiliate partners, but only with your consent
  • Authorities when required by law
  • Platform vendors - example Klaviyo, Shopify, Meta as necessary for services

All third parties operate under Data Processing Agreements (DPAs) to ensure GDPR-compliant data handling.

 

 

INTERNATIONAL DATA TRANSFERS

Some of our service providers are located outside the European Economic Area (EEA), including in the United States. In such cases, we ensure your data is protected by implementing Standard Contractual Clauses (SCCs) approved by the European Commission or by using partners certified under appropriate frameworks.

 

 

DATA SECURITY

We take appropriate technical and organisational measures to secure your data, including:

  • SSL encryption
  • Access controls and authentication
  • Regular audits and vulnerability assessments
  • Secure data storage practices

 

 

DATA RETENTION

We retain your personal data only as long as necessary for the purposes listed above or to meet legal obligations:

  • Order and account information: 7 years (as per Dutch tax law)
  • Marketing consent: Until you opt out or withdraw consent
  • Customer service interactions: Up to 2 years from last contact
  • Analytics and cookies: As defined in our Cookie Policy

 

 

YOUR RIGHTS UNDER GDPR

You have the following rights regarding your personal data:

  • Right of access – View your personal data
  • Right to rectification – Correct inaccurate or incomplete data
  • Right to erasure – Request deletion of your data
  • Right to restrict processing – Limit how we use your data
  • Right to data portability – Receive your data in a usable format
  • Right to object – To processing for legitimate interest or marketing
  • Right to withdraw consent – At any time for marketing or optional data collection

To exercise your rights, contact us at: info@icon-amsterdam.com

You also have the right to lodge a complaint with the Dutch Data Protection Authority:

Autoriteit Persoonsgegevens
Website: https://autoriteitpersoonsgegevens.nl

 

 

CHANGES TO THIS POLICY

We may update this privacy policy periodically. Any material changes will be communicated via our website. Please check this page regularly for updates.

Last updated: [27.05.2025]